Privacy Policy

1. Introduction

This Privacy Policy explains how RealYou ("RealYou", "we", "us", or "our") collects, uses, stores, shares, and protects personal data when you access or use our website and beauty and identity services at realyou.beauty. RealYou is operated by Beotela OOD, a company incorporated under the laws of Bulgaria.

By using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our services.

2. Data Controller

The data controller responsible for your personal data is:

Beotela OOD

VAT Number: BG130389067

Ul. Gurgulyat 33, Sofia, Bulgaria

Email: hello@realyou.beauty

3. Scope

This policy applies to:

• Visitors to realyou.beauty

• Users who complete The RealYou Discovery

• Customers who purchase a RealYou Edition or membership

• Individuals who contact us

4. Personal Data We Collect

Information you provide directly:

• First name

• Email address

• Discovery responses (values, life goals, personal reflections, future vision)

• Payment information (processed by Stripe — we do not store card details)

Information collected automatically:

• IP address, browser type, device information, and usage activity when you interact with our website. This data is collected through standard server logs and analytics tools.

5. Content Generation

RealYou uses editorial technology to analyse your discovery responses and generate your personal RealYou Signature, magazine edition, and RealYou Mirror. Your responses and first name are processed by our content providers to generate personalised editorial content for you.

Providers we use:

• Anthropic (Claude) — natural language analysis and content generation

• FAL.ai — image generation

Your responses are used solely to generate your personal RealYou content and are not used to train third-party AI models.

6. How We Use Personal Data

We use your personal data to:

• Deliver your RealYou Discovery results and Signature profile

• Generate your personal RealYou Edition and RealYou Mirror

• Process one-time payments and memberships

• Send your purchased edition and related communications

• Improve the discovery experience and personalisation

• Monitor security and prevent abuse

• Comply with legal obligations

7. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity — to deliver the services you have purchased or requested

• Legitimate interests — to improve our services and ensure security

• Legal obligation — to comply with applicable laws

• Consent — where you have explicitly provided it

8. Data Sharing

We share your data only with trusted service providers necessary to operate our services:

• Anthropic — content analysis and generation

• FAL.ai — image generation

• Stripe — payment processing

• Supabase — secure data storage

• Resend — transactional email delivery

• Vercel — website hosting

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

9. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Discovery results and generated editions are retained to allow you to access your content. You may request deletion at any time by contacting hello@realyou.beauty.

10. International Transfers

Our service providers may process data outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or equivalent mechanisms as required by applicable data protection law.

11. Your Rights

Under applicable data protection law, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request deletion of your personal data

• Object to or restrict processing

• Request portability of your data

• Withdraw consent at any time

To exercise any of these rights, contact us at hello@realyou.beauty. We will respond within 30 days.

12. Cookies

We use cookies and similar technologies to remember your discovery progress and preferences. You may control cookie settings through your browser. Rejecting cookies may affect the functionality of our services.

13. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All data is transmitted over encrypted connections (HTTPS).

14. Children

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.

16. Contact Us

For any questions, requests, or concerns about this Privacy Policy:

Beotela OOD

VAT Number: BG130389067

Ul. Gurgulyat 33

Sofia, Bulgaria

Email: hello@realyou.beauty

Website: https://realyou.beauty